LEGO is launching SMART Play in 2026, a new system that makes LEGO builds react with lights, sounds and motion—no screens required. At its core is a sensor-filled SMART Brick that works with SMART ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2-3 times, a yellow light—matching the duck’s color—turned on in the ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO SMART Play is here, but what is it? LEGO SMART Play is a new innovation in LEGO builds, bringing light, sound, and immersion to sets. I think we can all agree… We spend A LOT of time looking at ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. Andy has reviewed hundreds of smartphones and tablets, ...

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

By subverting traditional video game tropes, the Copenhagen-based studio proves that the global toy giant’s most valuable ...