LinkedIn product manager Divye Khilnani made the announcement via a post on the professional network’s official advertiser insight blog, detailing the latest additions to LinkedIn Campaign Manager, ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...