In need of a new dress watch? There are plenty to choose from, but little more classical and interesting than the “sector dial” variety as executed by Longines. With a simplicity that seems archetypal ...

Longines has landed in SoHo, opening its second New York City boutique. “In a sense it’s a pioneering space,” Longines chief executive officer Matthias Breschan told WWD. “If you want to discover ...

Last summer, Longines introduced a new Flagship Heritage model integrated with a moon phase complication. Continuing to broaden the collection, the Swiss watchmaker has revealed three elegant ...

CEO Matthias Breschan observes a near 50:50 ratio in terms male and female customers – its Mini DolceVita, with Oscar-winning Jennifer Lawrence fronting the campaign, is popular with both sexes ...

Longines reveals three new dial colour options for its stylish Flagship Heritage watch collection. Priced at £2,950, the new colours are green, anthracite and Havana beige. Longines has announced an ...

With their two signature dual crowns and spring-loaded back, “Super-Compressor” dive watches hold a specific allure among ...

The brand new Switzerland Luxury 2025 report stressed that in a market crowded with watch makers it is hard to stand out – Longines treads this path through a careful combination of heritage, renown ...

“Cool” style these days is often working class, old school, tough as nails. For watchmakers, that’s the field watch; and brands like Timex, Citizen and Seiko have sorted through the archives to win ...

Longines is building on the success of its 2019 Heritage Classic with a new black version of its 1930s-style sector dial. The new 38.5mm model is based directly on a watch from Longines’ back ...

Can a square watch be cool? They certainly used to be. When wristwatches started to enter commercial production in the early 20th century it was the square not round watch that was in demand.

Longines news has recently centred around the evolving Hydroquest collection, and in particular this year’s first full-ceramic model. But for dedicated followers of the Saint-Imier brand, its growing ...

If Longines had a golden age it would undoubtedly be the first half of the 20th century, when it nailed many entirely in-house creations with specific groundbreaking links to the dawning age of ...