Loyalty programs are bigger and badder than ever. They're intuitive and progressive, bringing together a brand and its consumers using modern technology. These loyalty programs encourage customers to ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Evolving customer behavior in recent years has highlighted the need for a future-driven approach while building a loyalty program. My company specializes in loyalty program management, as do many ...