Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. In an age where everyone is concerned about sustainability, IWC Schaffhausen ...

Why the Watch Strap Matters More Than You Think, How Strap Color Influences Perception, and Seasonal Strap Choices.

You just don’t want to be unprotected. It’s that simple. If one is planning a deep dive or exploring the world, being equipped with a watch that has a good rubber strap is the way to go. It was on ...

Straps for premium luxury watches are more than just an accessory addition. They make watches stand out and get attention. Straps are becoming more about expressing personal style and flavor while ...

Be real, the chances of bagging that Patek Philippe Aquanaut with an orange rubber strap are slim. Fortunately, there's ...

For the next two weeks readers will have their final chance to win an Apple Watch Series 5 thanks to our sponsor Longvadon, makers of high quality leather straps for all Apple Watch series. You can ...

If you need more evidence that the luxury Swiss watchmakers are as truly screwed as Jony Ive predicted, look no further than IWC’s laughable answer for keeping up with the Apple Watch. The luxury ...

Trading in the crocodile, alligator, lizard and python skins often used to make watch straps involves a labyrinthine process of documentation. By Rachel Felder In July, People for the Ethical ...

Get The 5 Best Luxury Sports Watches For Men: Extreme Durability, With Modern And Rugged Style A great watch, not only keeps ...