Mailing lists come in a variety of forms, from direct mail lists that provide physical addresses where you can send mail through the U.S. post office to email lists. A mailing list provides marketers ...

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...