Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...
The tech giant is making changes to its systems, processes, technology portfolio, and sales motions to help partners sell more managed services and ‘business outcomes,’ according to Cisco executives.
Cisco spoke to CRN about how “worlds are colliding” between managed services and XaaS, the profitable opportunity around selling managed services outcomes, as opposed to integrations, and the changes ...
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