Adding marketing positions can be a tough choice for start-ups and small businesses. In many cases, founders like to personally manage sales and marketing—or else, they designate someone else on staff ...

The terms "upstream" and "downstream" refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

When Eleonore Säll, GANT's global marketing director, joined the team she knew she wanted to push the 70-year-old clothing company to shift from traditional marketing to something new and bold. GANT ...

Our articles can help you to find the right path to the games industry job of your dreams. You can read our other in-depth guides on how to get a job in the games industry on the GamesIndustry.biz ...

Sales managers and marketing managers are both responsible for managing and organising their respective divisions within a company. There’s no doubt, however, that a business’ sales and marketing ...

LEGO’s marketing director for Hong Kong and Macau Kelvin Cheng (pictured) has departed after two years, as confirmed to MARKETING-INTERACTIVE. His successor is yet to be identified. Having joined LEGO ...

Braithwaite will start her new role with the department store on 1 October, following the completion on a non-compete period. Within the role, Braithwaite will manage John Lewis’s marketing and ...

Diageo is introducing its first marketing director for the ready-to-drink (RTD) category in the UK, as the spirits giant looks to drive growth in the area. Kirsten McPherson will take on the newly ...