As your small business grows, you'll be involved with specialized marketing communications, including public relations, advertising, social media campaigns, promotions and sponsorships. In the ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

In a previous blog post, I talked about the initial steps in the Revenue Marketing Journey TM. In this post, we will explore the first step in detail – organizing for success. What is the best ...

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

Union Pacific (UP) recently announced a new Marketing and Sales organizational structure, consolidating its business groups from four to three: Bulk, Industrial and Premium. The changes are effective ...

Atlanta-based aluminum rolling and recycling company Novelis has announced the creation of two executive positions: vice president of sales and marketing global can and vice president of sales and ...