As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

producing a customized product on demand for a specific, named customer after receipt of an actual order, and, producing it with the same efficiency as one would expect from a mass-produced product.

If your buyers want custom, built-to-order products, but you need to make and sell enough at a low price to compete with mass production, mass customization is your middle ground. As customers get ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

What do Mini Cooper, Dell Computers and the music provider Pandora.com have in common? They all give their users a customized buying experience. According to "Cracking the Code of Mass Customization," ...

Rules-based modular customization systems like Nike's NIKEiD -- which helped create these Magista football boots -- have allowed consumers to enhance both the personal style and function of what would ...

Some people will remember in the early nineties when Levi Strauss began offering custom-made jeans to solve the problems that many people, especially women, had with them: They didn’t fit quite right ...

Opinions expressed by Entrepreneur contributors are their own. Last November, 32-year old outdoor gear retailer Wild Things introduced a service on its website that let customers design their own ...

The Price Wasn't Right Financial-services companies have long assured the unwashed that they, too, can invest like the wealthy. Own a portfolio built only for them, considering their individual needs.

Mass customization, where customers order clothing made to their own style tastes and measurements, has been proposed as one solution to overproduction. But the logistical challenges of tailoring ...

Over a month ago, at FIT’s fashion merchandising management (now fashion business management) program’s Annual Alumni event, all I heard from the keynote speaker and the attendants — professors and ...