For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in ...

In a secret deal estimated to be worth millions of dollars, Google paid MasterCard to track whether online ad clicks translated to sales in retail stores. According to Bloomberg, Google has for the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

MasterCard Inc. said Monday that it has begun broadcasting advertisements promoting both its credit and debit cards. MasterCard has long advertised its credit and debit cards separately in its ...

Google has just recently taken on some heat about how it was handling, or rather misrepresenting, its location tracking options. "No" doesn't always mean "no", as far ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Following years of negotiations, Google paid millions of ...

Mastercard has launched a digital media network to, it says, better leverage its 25,000 advertisers to its 500 million enrolled consumers. Mastercard Commerce Media, will, says Mastercard, take the ...

Mastercard has entered the advertising game with a new commerce media offering. Mastercard Commerce Media allows brands to buy ads on its owned properties and uses transactional data to help brands ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

If you’re a Mastercard holder in the US, Google has reportedly been tracking whether your buying habits are influenced by online ads in your offline purchases for the past year. The secret deal ...

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came, thanks in ...