On a hot weekend morning in Atlanta, the line at Shogun’s matcha pop-up wraps around the stand. They sell out of cups, then ice, then matcha, sometimes within just three hours. Eventually, owner Danny ...

Shogun makes their matcha at various pop-ups through the year, but sourcing matcha is getting increasingly harder.

In case you missed it, matcha is trending in a big way in metro Atlanta. The centuries-old green tea powder has recently worked its way into cocktails, desserts, and a bevy of vibrant drinks at coffee ...

In short: Viral posts featuring soothingly smooth, mint green matcha drinks on TikTok and other social media over the last few years have ignited a global craze. Coupled with a pandemic-era focus on ...

Once a niche order at specialty cafes, matcha is now firmly in the mainstream—and demand for the drink is showing no signs of slowing down. Along with permanent storefronts, pop-up cafes with ...

Matcha isn’t for everyone. If you’re a fan of the ground green tea, the taste ranges from earthy to floral to umami; if you hate it, maybe it’s muddy, grass-like or umami-in-a-bad-way. And nothing can ...