Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Hojicha, a roasted Japanese green tea, offers a smooth, toasty flavor and is gaining popularity worldwide. Unlike matcha, ...

Q: I’ve heard that the caffeine boost from matcha is “better” than the one you get from coffee, with fewer jitters and ...

Matcha rose to remarkable prominence in 2025, evolving from a traditional tea into a global lifestyle staple. Once closely ...

It seems like matcha is in everything these days, from tiramisu to soft serve to overnight oats (looking at you, NYT Cooking) ...