Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...