In the battle to win customer’s hearts and minds, marketers develop a go-to-market strategy based on the five P’s of marketing; product strategy, price strategy, promotion, placement, and packaging ...

When booking your summer holiday, what’s the most important factor in helping you choose? Perhaps you’re on a budget and it’s the price that concerns you the most. Maybe you want to go back to your ...

Statistical research can play a key role in helping organisations understand their target audience’s needs. Two techniques can help firms meet this challenge: MaxDiff analysis and Derived Importance.