Online media planners and strategists have long complained about the lack of effective reach and frequency tools, reliable media measurement techniques, and deficiencies in audience ratings data. Now, ...
The international interlaboratory comparison (ILC) outlined improvements that reduce measurement uncertainty, in some cases by a factor of 15, and which will be the basis for a new international ...
Figure 8 The three antennas were compared every 100 MHz in the horizontal polarization at a 3-m test distance and compared quite well. All three antennas measured within 3 to 5 dB of each other as ...
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