From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

Editor's Note: The following is a guest post from Trevor Legwinski, chief strategy officer of SearchSpring. In e-commerce, online merchandising refers to the art of displaying products or offers on a ...

Selling products online allows you to automate your business process and potentially bring in sales, regardless of the time of day. Web merchandising is the process of marketing products on your ...

Beginning Fall 2017, we'll add the MS in Retail & Merchandising Online to our growing roster of graduate degree offerings. Spearheaded by Program Director Joseph Hancock, II, this degree is designed ...

In today’s oversaturated marketplace, a comprehensive understanding of consumer behavior and the methodology behind purchase power is critical to a marketer’s success rate and ability to generate a ...

Search engines are powerful tools for guiding shoppers to relevant products on online retail sites. However, to maximize revenue and deliver the best possible shopping experience, relying on search ...

(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president of Scholastic Online, in a session on Top 10 Best ...

Retail merchandising is an essential tool for positive shopper experiences. Effective merchandising ensures products, pricing, promotions and messages are displayed to the shopper as intended by the ...