Earlier this week, Xbox CEO Asha Sharma put the following question to fans on social media: "Xbox" or "XBOX"? Out of the 19,176 votes cast, all caps XBOX was the clear winner with 64.8% of the total.

The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, ...

Xbox or XBOX? CEO Asha Sharma asked nearly 20,000 fans that question in a recent poll, and their preference for the title of ...

The original Xbox did a great job of laying the foundation for the massive Xbox gaming empire of today, but there were many ...

Picture this: it's November 2001, and Microsoft has just entered the chat with the biggest, beefiest-looking video game ...

Ever since Asha Sharma took the role of Xbox boss in February, she's appeared to be taking advice from a wide range of people ...

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s name to Microsoft Gaming, its leaders have decided to change the name back ...

The Xbox introduced Microsoft into the video game industry, and the system sold incredibly well, as did its 10 best-selling ...

This last week, Xbox executive management was shuffled substantially, leading to President of CoreAI Product Asha Sharma being named new Xbox CEO as Phil Spencer retired and former Xbox President ...