For the past few years, mini brands have been a huge toy trend that kids are obsessed with. The charm of these toys is they hide a collectible mini toy inside—but you never know which one you are ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Unpack minis from Build-a-Bear Workshop, ZURU, Carebears, ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

As soon as we saw the first clip from Ghostbusters: Afterlife, we knew what it meant. Paul Rudd’s encounter with sadistic miniature Stay-Puft marshmallow men doesn’t tell us whether or not the movie ...

Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...

It's been more than a year since videos of influencers opening mystery "balls" filled with mini-sized household items first went viral on TikTok, but the trend isn't going anywhere as 2020 comes to a ...