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The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

LONDON, May 23, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the inaugural Global Mobile App Ad Spend ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

Yango Ads, the ad tech division of Yango Group, has launched its new CPI Plus campaigns in the UAE, offering businesses a ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Why we care. This ...

Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent. A company spokesperson said in a ...

The Nobook app works as a wrapper around the Facebook website, so it's almost like opening the Facebook URL in your default browser. By doing it this way, the app is able to block the things you don't ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device revenues ...