The New York Times

‘Roundball Rock,’ NBC’s beloved sports anthem, returning to network’s NBA coverage next season

NBC will bring back “Roundball Rock,” its beloved sports theme song, next season when the network begins its 11-year media rights deal to air NBA games. Music composer and radio and TV personality ...
National Basketball Association

Common’s journey from Bulls ball boy to NBA theme song composer

Common has teamed up to compose "Victory," the official theme for NBA on Prime, the streaming platform announced. Jonathan Landrum Jr. | The Associated Press LOS ANGELES (AP) — When rapper-actor ...
Athlon Sports

Trae Young Announces Off-Court Plans Before NBA Season

Young made an announcement that highlights his ties to the Atlanta community. Trae Young enters his eighth NBA year amid uncertainty about his Hawks future. Young is releasing a song, "Where I Stay," ...
Hosted on MSN

When does NBA on NBC start? Theme song, broadcast team, more

Fall is associated with plenty of fan favorites: Thanksgiving, Halloween, pumpkin-spice flavored goodies, colder weather, you name it. But 2025 will see something different. Something that hasn’t been ...
The New York Times

Adam Silver on NBA and ‘highlights’: Not wrong, definitely too glib

“This is very much a highlights-based sport.” – NBA commissioner Adam Silver A lot of folks are dunking on the NBA commissioner for his comment earlier this week, emphasizing that the NBA is rooted in ...
Yahoo! Sports

"The end of the question was about the impact of social media" - Adam Silver clarifies what he meant when he called the NBA a "highlights-based sport"

Adam Silver drew flak for calling the NBA a "highlights-based sport" and seemingly saying that if fans can't afford to pay to watch games live, they can always watch game highlights on YouTube and ...