The full ad will air during Super Bowl LIX on Sunday, where the Kansas City Chiefs and Philadelphia Eagles will face off for the championship.

Nerds’ anthropomorphic gummy is back, this time as a trumpet player for Nerds Gummy Clusters’ Super Bowl commercial, as the brand looks to continue to bring in new consumers after a year of record sales . The spot stars Grammy-nominated singer Shaboozey and is set in New Orleans, the site of Sunday’s game.

They’re “the best thing to ever be invented.” For some they’re an “unhealthy addiction.” Others, meanwhile, are using them to fuel their marathons or adding them to “candy salads.” Nerds Gummy Clusters,