The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. This week, we explore an industry navigating significant challenges while ...

OpenAI is enabling the opportunity for brands to target consumers with products before they even know they want them.

Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving ...