Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...

It might be the year 2025, but by the looks of current fashion and beauty trends, you might think we’re back in the ‘90s. And now, not only are our wardrobes getting a blast from the past, but our ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...

An evocative ad campaign for Keds sneakers in the 1990s had women reminiscing. "What size Keds were you wearing," prompted the ads, "when they stopped delivering milk? When your mother was the ...

Bruce Willis is John McClane in a new car battery ad for Advanced Auto Parts that blows up ’88 action flick nostalgia like Nakatomi Plaza. During the NFL games on Fox this weekend, we got a major shot ...

Xbox players around the world are hotly anticipating the release of the Xbox Series X this coming Tuesday. As more positive Xbox Series X reviews are released from various outlets, it seems that this ...

Tyler Shipley is an editor for Game Rant who has been writing for the team since 2021. Tyler has a degree in English from the University of Toledo. Some of his favorite games are platformers, but he ...

Hellmann’s big Super Bowl ad this year stars Meg Ryan and Billy Crystal reunited at New York City’s iconic Katz’s Deli to re-enact their famous scene from the 1989 Nora Ephron romantic comedy “When ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 22 hours ago By Erika Wheless - 1 day 23 hours ago By Tim Nudd - 2 days 2 hours ago By Erika Wheless - 2 days ...

Nostalgia is a way to restore cultural connection. Source: Inga Seliverstova/Pexels Another Super Bowl came and went, a show many commentators noted for its nostalgia, from the halftime show's homage ...

The first Thanksgiving Day NFL game had a commercial that was a blast from the past, and many were feeling nostalgic on social media. Oscar Mayer had an idea for the Detroit Lions-Chicago Bears game ...