As the car expert among my friends and family, I’m often called on to answer the same simple question: “What does this button do?” Whether it’s a picture of a car with squiggly lines under it (it’s ...

In the new, strange and intriguing world of electric cars, customers have plenty of questions to ask--and BMW is launching a tool to help answer those questions without having to contact your dealer.

Going to the dealership can be a daunting experience. With the help of the right salesman, one question about a car can lead smoothly into a down payment and a new set of wheels. Not for the feint of ...

Back in February, we told you about BMW's new way of selling cars, the so-called Genius program, that takes after the Apple way of doing business. After the pilot scheme deployed in 2012 proved to be ...

BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.

German car-maker BMW is set to become the lastest company to adopt the Genius Bar setup popularised by Apple across all of its dealerships, with the full scale roll out of its new “BMW Genius ...

I tried BMW’s Remote Visual Guidance service, which walks owners through some of the more complex aspects of new-car technology. Here’s what I found. By Keith Barry As the car expert among my friends ...