Approximately 65 percent of all clicks made by searchers who are ready to make a purchase go to paid advertising (i.e., pay-per-click ads). In fact, these ads are what helped to generate the bulk of ...

Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Are you getting a suitable ROI on your PPC (pay-per-click) advertising campaigns? Have you noticed your conversion rates are continually going up? If you answered no to either of these questions, you ...

Competition for keywords is fierce, and getting noticed is becoming more of a challenge. Throw into the mix changes in how Google and Facebook are handling their ads, and suddenly brands are beginning ...

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers from the truly world-class? The journey from a ...

Auction site eBay gave merchants a $20 coupon to spend on its pay-per-click (PPC) ad network. The eBay AdCommerce program allows eBay sellers to promote listings through ads displayed in the sponsored ...