There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the largest music streaming service in the U.S., announced today that it has built a premium marketplace that will allow advertisers to purchase its ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

Professional studio microphone recording voice with audio waveform signal, dark blue background, recording studio, broadcasting or podcasting banner with copy space After spending $4 billion combined ...

Furthering the convergence of Internet with mobile devices -- in this case, cars -- Pandora, the popular online music service, announced a deal with electronics manufacturer Pioneer Corp. that will ...

From paidContent.org: As Pandora’s audience begins to mirror that of radio listeners at large, the company will likely run additional audio ads, Pandora CEO Joe Kennedy said at the econSM Conference ...

Some in the industry have been critical of Pandora's payments to artists and labels. As part of a campaign to show that the platform can help artists, the music streamer began offering a free ...

Pandora owns a few points of differentiation when using sequential messaging. Owning listening data for tens of millions of monthly listeners, and a listening history going back nearly 11 years, gives ...

Hulu is running an audio campaign on Pandora to promote this week's season two premiere of the comedy series "PEN15." The campaign is running on Pandora's nostalgic stations centered around music ...

SiriusXM Holdings Inc.’s SIRI audio-streaming service Pandora recently launched eight streaming stations to cater to listeners’ demands. This will include songs from popular artists like Lizzo, Dua ...