Performance marketing has always been attractive to marketing leaders who are under intense pressure to justify their investment dollars and make marketing a profitability driver within their ...

A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs ...

Your metric set is deployed. Results will show up soon on dashboards across your marketing team to build predictability. Work in touch points, and customer experience is giving unprecedented insight ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

No modern marketer hates any question more than “are you a brand marketer or a performance marketer.” Their answer: “both.” Defining and then finding the modern marketer is a task my colleague, Sarah ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

New research analyzes structural shifts in agency models, AI adoption, pricing pressure, and consolidation trends reshaping the global ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Paolo Provinciali, head of global ecommerce marketing at Anheuser-Busch ...

AUDIENCEX, the leading integrated performance marketing and technology company, announced a year of robust growth fueled by advancements in AI, predictive intelligence, and customer expansion.

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...