Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

Falling resale values show that even the makers of the world’s most popular luxury goods are feeling a slowdown.

WatchPro tracks U.S. and U.K. prices for a basket of watches from 10 of the biggest Swiss watchmakers. Prices climbed by an average of 7 percent in the States and 5 percent across the pond. Rolex, ...

With the market saturated with an oversupply of watches, even the strongest watchmakers like Rolex will face an uphill battle to grow in 2026.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the world’s bestselling watch brand would finally be able to exert some direct control over its highly inflated ...

This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here. Anyone who’s ever bought or contemplated buying a secondhand Rolex ...