Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. With that being said, it is still difficult for many executives of companies to ...

Frederick Taylor's scientific management theory uses time-motion studies and four key principles to improve workplace efficiency and employee productivity.

The key to being influential at work is knowing how to position your interpretation of the facts, your opinions and your beliefs with your colleagues so that what they say, do or think is developed as ...

Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, Authority, Commitment/Consistency, and Scarcity—new ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The best tag line for the film Friendly Persuasion, which featured Gary ...

In everyday life, persuasion, not power, moves the world forward. Last week in New York, I found myself watching the dance of influence at the United Nations General Assembly. Delegations swept into ...

Imagine if you could get your customers to comply with your requests almost automatically. Sound like a marketer's dream? Well, it's not just a fantasy. Behavioral science shows us that certain ...