Procedural memory is a form of long-term memory that enables people to learn and execute tasks. It has been described as a kind of implicit memory: Unlike when a person recalls facts or images, ...

We examine the applicability of Anderson's (1982) procedural learning framework to consumer decision making within the context of how marketing communications influence people's procedural knowledge ...

Productive failure has shown positive effects on conceptual and transfer measures, but no clear effects on procedural measures. It is therefore an open question whether, and to what extent, productive ...

Perceptual learning refers to performance changes, brought about through practice or experience, that improve an organism's ability to respond to its environment 1. A recent resurgence of interest in ...