When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

In today's economic market, the companies best positioned for long-term, sustainable growth are leveraging their product as their ultimate growth lever. Once organizations find success with their core ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Generally, product liabilities do not flow to the buyer of a company’s assets, which can be a driving force behind structuring a deal as an asset purchase as opposed to a corporate merger. There are ...