Large brands are well-known for adding new products to their portfolios. The Coca-Cola Company started with one product and expanded its line to more than 500 brands worldwide, including Sprite, Fanta ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Opinions expressed by Entrepreneur contributors are their own. Q: We started selling our first hair-care product about a year ago. Now we’d like to add additional products, but don’t how to go about ...

L-R: Vic Peram, Zain Jaffer, Linda Bishop, David Wescott, Kent Lewis, Cody McLain The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit Website Business ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

(1) A set of application programs that are built from a common set of software modules. A software product line (SPL) implies a formal procedure for designing the modules based on predicting how they ...