Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

In recent time, 3rd party silicon IPs have proved to be cost-effective and catalyst for accelerated product development. Most of the program managers rely on well proven IPs with history of qualified ...