Rubicon Project acquired header bidding management and analytics platform RTK.io for $11 million in cash on Monday. The plan is to integrate RTK.io’s tech and analytics functionality into Rubicon ...
Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
Rubicon Project is the first ad tech company to make its header bidding solution compliant with Google’s recently launched AMP project, it was announced this week (28 March). Header bidding is a ...
Rubicon Project has announced the launch of an open source server-to-server header bidding solution as part of the Prebid.org project, the adtech outfit’s first major commitment to the monetization ...
Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...
AppNexus and Rubicon Project have announced the creation of an independent organisation dedicated to the development and promotion of open-source header bidding solutions and other open-source tools ...
The State Corporation Commission has set several conditions that must be met before the Header pipeline project proposed by Virginia Natural Gas can be approved. One condition includes strict ...