As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Marketing research, which is based on science, can be a valuable tool, but it has human limitations. Marketing research projects are widely used by businesses to aid in decision making and can provide ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

AI may be helping brands build scale, efficiency and speed, but 97% of creative marketing campaigns faced significant delivery challenges in the last year, according to new research by the Project ...

Before launching a technology-driven marketing transformation project, conduct an honest assessment of the status of your current processes, people, data, technology and culture. Marketing departments ...

Your senior year as a marketing student includes a senior project, which gives you the opportunity to incorporate what you've learned in your marketing classes into a project of your own design that ...

If you or your small internal marketing team are overwhelmed, it might be time to hire a marketing agency. But there’s one important question to answer before you sign a contract: should we work with ...