Most marketing campaigns are designed to generate revenue. The strategy may be to attract new clients or get more business from current clients, but the overall goal is to increase sales of your ...

The definition of promotional advertising is marketing that gives customers incentives to buy. All advertising is about encouraging purchases, but promotional advertising urges people to do it now, ...

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...