This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown ...

For consumers, that purple bag could actually house the liquor. However, it’s just as likely to have random items ranging from Pente pieces to sewing needles and yarn inside. Crown Royal knows ...

Guests can also participate in Crown Royal's signature Purple Bag initiative — packing Crown Royal Bags with day-to-day essentials for active-duty service members. Each packed bag earns Crown ...

Take a look at the merchandise and moments from the launch dinner celebrating the Crown Royal and PURPLE BRAND Rodeo Capsule Collection inspired by Bun B below. Shop the collection on the official ...

Crown Royal returned to the Houston Livestock Show and Rodeo™, transforming the 2025 opening weekend into a defining moment ...