A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

There’s one thing every e-commerce order has in common: It’s delivered with some sort of packaging. Not recognizing that point of interaction as a major moment to deliver a branded experience and ...

Scientists have developed a new method of providing information on 3D-printed foods, by printing a QR code within the food itself. Doing so doesn't affect the taste or outward appearance of the food, ...

Scientists in Japan developed a method to 3D-print cookies with built in QR codes. The non-toxic addition could help cut down on waste products like wrappers and packaging as well as add to food ...

For years, QR codes sat quietly in the background of consumer tech useful, familiar, but far from exciting. They appeared on ...

Of all the pandemic-inspired business adoptions, perhaps none is as reviled as the QR-code menus. And yet, it persists. Early in the pandemic, restaurants ditched physical menus and instead revived a ...