In this regard, Adobe is following the lead of Salesforce, which dominates the customer relationship management software ...

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND.

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive ...

Discover the best e-commerce platforms to boost your online business. Compare their offerings and find the perfect fit for ...

Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls. On the ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Discover the 11 ways that CRM software makes customers stay with you longer, turn more inquiries into orders and help sales and marketing work together.

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Hightouch has focused on developing tools in two main areas ... to make it easier to use data from data warehouses in marketing, sales, and customer service work. “They realized that cloud ...