When you have a broad base of customers, what are the chances that you’re getting the right target for a particular campaign? Let’s say that you have a broad base of customers who are gardeners. To ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Our Visit Segmentation provides exactly that. This type of model not only makes it easier for marketers to use the data to answer questions they have, it helps them frame meaningful questions. Digital ...

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people ...