Having meaningful, impactful, compelling, digestible and results-driven storytelling on all of your active social media channels is imperative to reaching your audiences.

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Social media can be a powerful tool for nonprofit organizations to reach potential donors and volunteers. However, making the most of social platforms requires a focused and intentional strategy, ...

New research finds that social media is the number one source for holiday gift inspiration for Gen Z and Millennials 73% of shoppers plan to contact a brand on social media this holiday season A large ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.

From talent pipelines to tourism storytelling, design capacity to government-led digital campaigns, here are the biggest takeaways from the Budget for YouTubers, Instagram creators, streamers, ...

People aren’t posting as much anymore, there are too many adds, it’s been taken over by influencers, it’s become toxic, there’s too much misinformation, there are too many bots… the list of gripes ...

Social “spend o’clock” occurs at 2:36 p.m. on a Saturday, according to new research. A survey of 2,000 U.S. adults who shop on social media, split evenly by generation, found that Saturday around 2:30 ...