Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Millions of children encounter dangerous online threats while using their swipe and scroll functions every day. They meet predators and experience mental health challenges. Modern social media ...

Social media participants are more often in the role of consumers rather than producers, but monitoring largely misses the “consuming” role. It would be nice to know that someone who read a post about ...

As Christian Lous Lange wisely noted, "Technology is a useful servant but a dangerous master," highlighting the dual nature of social media and the importance of managing their influence on our lives.

It is frustrating when our following stays still. In the dynamic realm of social media, the task of building a substantial following is not without its challenges. From identifying your niche to ...