Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Millions of children encounter dangerous online threats while using their swipe and scroll functions every day. They meet predators and experience mental health challenges. Modern social media ...

If you're treating social media as a single function and if you've created a single 'social media' function in your organisation, then you're almost certainly doing it wrong. Gary Angel, President of ...

As Christian Lous Lange wisely noted, "Technology is a useful servant but a dangerous master," highlighting the dual nature of social media and the importance of managing their influence on our lives.

It is frustrating when our following stays still. In the dynamic realm of social media, the task of building a substantial following is not without its challenges. From identifying your niche to ...