Before you can reach your targeted audience in a service business, you must understand the different platforms that are available to sell your services. This is known as distribution of service, and ...

The reasons you choose particular places to sell your product go beyond the amount of sales you generate. Some distribution channels that help you sell your product also can hurt your business more ...

A famous quote from Marshall McLuhan’s book, Understanding Media: The Extensions of Ma n, reads, “The medium is the message.” It refers to the fact that the interpretation, value and meaning of ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...