New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

With Shadow taking the spotlight, everyone is remembering that he's got some banger theme songs in older Sonic games.

The Sonic Sound Station Selection Vol. 1 marks the first time the tracks have been officially released to download by Sega. We can expect to see more volumes covering other parts of Sonic history in ...

Sonic the Hedgehog has been "running around at the speed of sound" for 25 years now. One might think that sometime during that two-decade time period, the answer to just how fast Sonic really is would ...

Sonic Emotion is a 3D sound technology company that aims to eliminate the idea of surround sound systems. Back in 2010, the Sonic Emotion team was able to overcome the classic problem of waveform ...

What does Sonic the Hedgehog sound like? As it turns out, a cross between Leonard Bernstein and Tom and Jerry. Though Sonic’s leap into live-action film pulls motifs from the original Sega soundtracks ...