How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

The five-year deal will see BBC Sport deliver coverage of up to seven live matches each season across TV and BBC iPlayer ...

Women’s college basketball wasn’t always the behemoth with storied programs like UConn, Tennessee and South Carolina ...

Liv Cycling sponsors women's racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

Women’s sport has risen like a tidal wave over the past decade, with players able to turn a passion into a profession and ...

Explore the electrifying world of women's football in our latest video, "Craziest Moments In Women's Football." Witness ...

Marie Claire caught up with Correnti to talk about how she’s redefining the business of women’s sports, what brands are getting right, and why she believes the next five years could be ...

With the football edition of Kansas-Missouri in the rearview mirror, next up is another sport in which meetings between the two schools have been few and far between. The KU and MU women’s basketball ...

The National Women’s Soccer League commissioner on independence as a superpower, growth in women’s football and why expansion ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...