Subliminal perception has long been a hot topic. The idea that something (generally an image) could appear and disappear before us so quickly that it escapes conscious perception, and yet affect us ...

That said, subliminal stimuli and consciously detectable stimuli could influence our behavior without our knowledge when they’re used right. For instance, one purpose of playing upbeat music in ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...