At a difficult time for America, Super Bowl advertisers are asking viewers to take care of themselves and others — and maybe even crack a smile.

Stiller says that Boone did his signature backflip "at least 20 times" on set: "I still don't understand how he does it. It's crazy. It's crazy."

Super Bowl 60 is underway between the Seattle Seahawks and New England Patriots. CNBC covers all the top ads and business news from football's biggest night.

If you’re wondering how much a Super Bowl commercial costs, here’s what you need to know. In 2026, USA Today reported that the current cost of a Super Bowl ad is $8 million for 30 seconds, with some companies paying over $10 million for a coveted slot. But it wasn’t always this expensive.

Budweiser is upping the ante with its Super Bowl commercial in 2026, pairing a bald eagle with an iconic Clydesdale horse to celebrate America's 250th birthday.

The 2025 ad titled "The Little Farmer" was a nod to Fito-Lay's potato roots on a farm alongside a little girl. That concept smashed the USA TODAY Ad Meter ratings, as it narrowly finished with the second-best grade from voters, a 3.55 overall. Oscar winner Taika Waititi returned to direct.

Instacart's in-house agency, Local Produce, worked with BBDO and McCann on the ad. - But familial drama takes over as Boone’s signature flip sends Stiller into a jealous rage-ending with a crash landing.

Many are awaiting Bad Bunny's halftime show, but a new Netflix movie starring Brad Pitt is one of the Super Bowl commercials catching viewers' eyes. Reportedly titled "The Adventures of Cliff Booth," the movie is based on Pitt's "Once Upon a Time in Hollywood" character stuntman Booth.