Most watch deals shave a little off a fashion piece. This one is different. The Alpina Alpiner Extreme Regulator is a proper ...

No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

Donald Trump announced last month he is selling “truly special” Trump Watches priced up to $100,000 and constructed with “premium, Swiss-made” materials. The watches were part of the latest ...

What makes a watch Swiss? Why is it a big deal? What brands should you try? What should you stay away from? All of these questions may or may not have been circulating in your brain before you decided ...

The Swiss luxury watch industry is characterised by sustainable attributes like limited production, longevity and artisanal craftsmanship and so it’s environmental and social impact is rarely ...

Unfortunately, the Swiss Army Automatic does not include a screwdriver, scissors or tweezers. It’s just a good-looking, well-made everyday watch at an affordable price. Victorinox’s world-famous ...

The Superman was the watch that put Yema on the horological map in the 1960s. Over half a century later, an aesthetically faithful Superman reproduction is kicking off a new era of elevated production ...

A CNN investigation into “Swiss-made” watches being sold by former President Donald Trump led to an unexpectedly stimulating discovery. Trump’s timepieces sell for hundreds of dollars, but one sells ...

Gen Z has become one of the largest consumer bases for luxury Swiss-made watches. Now the Trump administration’s 39% tariff on Switzerland may change price-sensitive consumer behavior. But experts ...