Most watch deals shave a little off a fashion piece. This one is different. The Alpina Alpiner Extreme Regulator is a proper ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Swiss watch exports in December 2025 increased by 3.3 percent, marking an upturn in the sector as the U.S. eased its tariffs ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

WatchPro tracks U.S. and U.K. prices for a basket of watches from 10 of the biggest Swiss watchmakers. Prices climbed by an average of 7 percent in the States and 5 percent across the pond. Rolex, ...

Figures from Morgan Stanley and LuxeConsult reveal the most lucrative watch brands worldwide, including Omega, TAG Heuer, and ...